Monitoring and Reporting platform for social media, owned and earned media and influencers.
Custom built for the needs of large business and agencies.

Remember the days of focus groups and otherwise unemployed dial testers in conference rooms at marketing agencies across the country? Well, even in the post-Facebook age, focus groups are still the status quo. We believe the true promise of social media is that everyone who interacts with your brand is leaving a mark. Many of these customers, influencers and potential customers are telling you what they like, dislike and think about your products, your brand and your CEO — because they care, not because a marketing operative is giving them lunch and $50 to fill out a survey.

Aware lets you listen to this audience of customers, identify the influencers that shape the conversation around your company and brand, and find correlations between the communications trends and proprietary business data.

Aware was built with extensibility and compatibility in mind. New data sources can be added and visualized via a simple JSON API. In this way we support integrating with proprietary data sources and future social monitoring and media platforms.

IB5k’s civically minded mission is present here as well — you see, we want to help you serve your customers to the best of your abilities. Our search for the truth in its simplest forms its best displayed in aware. You no longer need to be a weatherman or an internet strategist to know which way the wind blows, all you have to do is spend an hour setting up Aware. Your world will be a better place when your customers know you’re listening.