Influence: Online Franking

Communicating with your constituents back home is nothing new. Today, franking can mean more than a one-way street — it can start a conversation that both reminds your constituents you’re working hard for them, and also leads to dynamic relationships between communities and their elected leaders.

Why IB5k?

While there certainly are a lot of options in online advertising, IB5k caters to the needs of congressional offices, both in technology and customer service.

Proprietary Ad Network

At IB5k, we own and operate Influence, our own display and video ad network and DSP; this gives you access to a wider variety of destinations, at better prices, than the competition.

District Mapping

Our technical work on Correlate, our constituent correspondence analytics product, gave us a head start on our congressional district ad targeting technology. We can target search display and social ads to congressional districts with a single platform. No other company has spent as much time and effort on the specific targeting and geographical needs that apply solely to the U.S. House of Representatives.

All Platforms in One Place

Your office may require franking buys on Facebook, Google, local and national news sites, and everywhere in between. When you frank with IB5k Influence, we make use of allavailable platforms and customize your campaign to deliver what you need.

Google Facebook bing

We Do It All: Banner Ads, Video & Text

IB5k can help you creatively to make sure your message goes to the right people via the right kind of media. Working with the franking committee, you can make use of text, banner, and video ads, depending on your goals and budget.

Approved Government Contractor

We accept purchase orders from the U.S. Government, so franking with IB5k is hassle-free.

Former Obama Staffers with Ad World Experience

IB5k’s team has almost a decade of experience, with a majority of our business coming from the demanding commercial sector. IB5k was founded by veterans from the New Media department of Obama’s 2008 campaign — we have experience dealing with sensitive information and we know how to get results.

Online Franking Targets

Congressional District Targeting

Reach only the constituents in your district — and no one else.

Eco-friendly

Online franking saves paper and lowers your office’s carbon footprint by reducing mail deliveries.

Data-Driven Results

Using our analytics, you can ensure that messages get delivered and measure which ones your constituents respond to most.

More Dynamic Uses of Franking

Online franking opens doors to greater engagement between members and their communities

  • Build E-Newsletter lists & Facebook followings
  • Promote Member Appearances & Townhall Meetings
  • Explain Available Constituent Services (Tours, Casework, Flag Requests)
  • Promote Constituent Surveys

Reach More Constituents For Less Money

You can reach hundreds of people, or the same person hundreds of times, for the cost of one first-class stamp.

Quicker Timeframe

You no longer have to wait for your message to be printed and mailed — once your campaign is approved, your ads can go live the same day.

Influence

Much More Affordable Than Direct Mail

IB5k Influence can reach your constituents for a fraction of the cost of traditional franking. Options include zip code level and congressional targeting. We offer search, social, display, and video advertising services.

IB5k Influence offers the following pricing models. Our experienced staff will work with you to pick the right model for your objective.

  • CPM: $3.00 – $25.00
  • CPL: $5.00 – $30.00
  • CPC: $1.00 – $10.00

Prices vary based on targeting criteria and volume