A video without a distribution strategy is like a tree falling in a forest with no one else around. Only this time, we know no one hears it.
In accordance with our civic mission of telling the truth we have to tell you: boy, do we hate the term “viral video.” It’s a myth that goes like this: all you have to do is upload a video to YouTube, if it’s awesome, it will catch on like the bubonic plague. The truth is even the most viral of videos had some reason beyond just being posted to YouTube that the world got to see them. Sometimes there’s money behind it, sometimes its pushed by an email list, all the time it’s a video that connects with its moment in time — in almost every case a little bit of luck is involved.
The good news, since we’re the good guys, we’ll be honest with you about the right approach to getting your video out there — whether we made the video or not! While we believe building an awesome video with IB5k is the most important way to ensure bubonic plague levels of viral success, without a solid distribution strategy, the world will be immune to your message.
