We’ve read the stories — and then again we haven’t. The state of the American Journalism business is depressing. Beats are being left unmanned, and campaigns are often left uncovered. If you don’t tell the story yourself, often times the public may never get informed — and an educated consumer is your best customer!
Non Profit:
MasterCard Foundation: Rebuilding Haiti With Microfinance
The Term “Microfinance” is not something universally understood. The Mastercard foundation was using Microfinancing to help rebuild Haiti and they needed a way to explain to the world the amazing work they were doing to actually get things done in a dark corner of the world that had reached its lowest point — they also needed it in 10 days! Innovating our own animating technique, we were able to produce a compelling story that not only delivered the facts behind what they were doing, did something much greater: we highlighted the humanity of their good work.
It was August of 2008 and certain people were starting to accuse Obama’s campaign of being all “HOPE-Y-CHANGE-Y” without substance. In reality, Obama had been laying out his plans in great detail at speeches over the course of his entire career. To highlight those details in a way helpful to the voter and appropriate to the media’s attention span, we developed the "Blueprint for Change" concept to highlight all the major issues of his campaign. We hope no one uses these promises against him in 2012 ;).
Features
Award-winning documentary journalists tell the truth
Our worldwide network means you can afford to tell the entire story
