These days key political conversation is being had on the internet and through video. Just one video can turn an entire movement in another direction (just ask Sarah Palin about her Katie Couric interviews). While it’s hard to create these moments in a laboratory, at IB5k, we have brought together a confluence of talent that excels at using this new platform to get attention.
Our writers have worked for the Daily Show, our animators break new formats for blue chip advertisers (you don’t want a copy of the same PowerPoint presentation visualization that’s been going around), our filmmakers and editors have worked on mainstream Hollywood motion pictures and our political team has helped win presidential elections.
Inspirational:
Obama For America: Signs of Hope & Change
Unlike the traditional political playbook, attacking is not the only way you can get attention. You can inspire. Coming out of the primary and into the Democratic National Convention, the Obama campaign needed a way to show widespread, nationwide support that went beyond their perceived base. Using IB5k’s nationwide network, partnered with Obama’s supporter community, we crafted one of the most recognizable, often copied, videos in campaign history — and it was all positive.
Attack:
Democratic Governor’s Association: Coming This Fall
Sometimes you do need to attack, and staying ahead of the curve is the only way you get traction. This WOW! video was a response to a GOP video which likened the democratic leadership to some of the greatest traitors of our time. Here was our response, all with original music, scripting and design.
