Holistic New Media Solution: League of Conservation Voters

IB5k helped the League of Conservation Voters come up with the right video for the right time,
and made sure it was put in the right place.

In television there are a lot of pipers to pay before you can get your ad on air. Fortunately, in these modern times on the world wide web not only is it cheaper to cut most of these people out, it actually improves quality.

It was the home stretch of the 2010 campaign cycle, and the League of Conservation Voters asked for help in getting the message out on Tea Party candidate Ron Johnson’s controversial views on climate change. Working together with AKPD on distribution, IB5k provided substantive research on Wisconsin, presented 5 viable video ideas, executed the one they approved and constructed a microsite for proper distribution. This integrated approach saved time and money when there really wasn’t much of either around.

Holistic New Media Design Process

  • Assess the situation
  • Provide a range of options on what’s needed, nothing more
  • Assemble a small, nimble team of experts from the right sectors
  • Get ‘er done, like clockwork
  • Follow through on strategy and distribution

Strategy

Upon hearing of the situation, within 24 hours IB5k produced a research package on the most effective messaging and presented 5 video options for how to achieve LCV’s goals.

Video

After receiving approval, IB5k assembled crews in Wisconsin within 24 hours, working with LCV members on the ground to locate and shoot real people in the state who were surprised by Ron Johnson’s controversial views on climate change. Video was assigned on a Tuesday, with final cut approved the Friday of that same week.

Web Development

IB5k designed a microsite specifically for the Ron Johnson campaign and turned it around within 48 hours of final approval.

Distribution

Working with our partners at AKPD, we made sure LCV’s message got out to the right people in Wisconsin and around the country, during a crucial moment in the campaign cycle.